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Scientific & Economic Principles

The basis of enrich regenerative certification is proven scientific and economic principles. Coupled with Agile Mindset, allows enrich to evolve rapidly driven by business, human and environmental needs to deliver long term value.

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Agile Mindset

Agile is the ability to create & respond to change in an uncertain & turbulent environment and is a mindset as opposed to a method. It was formalised in the late 1990's in software development and has since evolved into business to enable rapid, beneficial change.


Described by 4 Values:

  1. Individuals over processes & tools

  2. Working business over documentation

  3. Customer collaboration over contract negotiation

  4. Responding to change over following a plan

Defined by 12 Principles:

  1. Early & continuous improvement

  2. Welcome changing requirements

  3. Deliver value often

  4. Break the silos

  5. Build around motivated individuals

  6. Face to Face communication

  7. Focus on successful product

  8. Sustainable working pace

  9. Continuous excellence

  10. Simplicity is key

  11. Self-organising teams

  12. Regularly reflect & adjust

Implemented in many ways.

This is the approach we apply to keep the enrich regenerative certification relevant and viable.

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The Doughnut

Doughnut Economics thought of as a compass, by its creator Kate Raworth, for human prosperity in the 21st century, with the aim of meeting the needs of all people within the means of the living planet.

The Doughnut consists of two concentric rings: a social foundation, to ensure that no one is left falling short on life’s essentials, and an ecological ceiling, to ensure that humanity does not collectively overshoot the planetary boundaries that protect Earth's life-supporting systems. Between these two sets of boundaries lies a doughnut-shaped space that is both ecologically safe and socially just: a space in which humanity can thrive. This is the core of Doughnut Economics which enrich certification uses to measure success of regenerative change within a business.

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Circular Economy

Devised by Economist, Kenneth E. Boulding in 1966, a circular economy is an economic model designed to minimize resource input, as well as waste and emission production.


Circular economy aims to reach the maximum efficiency in the use of finite resources, the transition to renewable resources, and recovery of the materials and products at the end of their useful life. Moreover, it targets to rebuild all available types of capital, including financial, human, social, and natural. Essentially, a circular economy describes a regenerative economic system.

These targets are metrics enrich certification adapts and applies to any business becoming regenerative.

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